JD Scoop : JD Supra’s Blog : Content Publishing, Document Sharing, Expertise Marketing for Legal Professionals

File under: Friday fodder. For your reading pleasure, here are links to five recent articles and/or blog posts - each one, in some fashion, to do with Search. All worth a read as you develop and fine tune your online strategy.

Teaser descriptions are intentionally brief. The point being: read them all.

• Web 2.0 Still a No-go - article in the September issue of ABA Journal to do with online adoption by legal professionals. ("Just the beginning.") Of note: "practically everyone" conducts legal research online. (2008 number: 96%. Five years ago: 79%.)
• SEO for Law Firms: Why Adwords is Not the Solution - in an informed, well-reasoned position piece, Stem Legal's Steve Matthews asks: "Are you building assets or just renting space?" (Among other excellent questions to do with using Adwords to market your service.)
• Search Engine Use - latest findings from the Pew Internet & Anerican Life Project (initially reported by Lexblog's Kevin O'Keefe.) Just under a half (49%) of Internet users use search in a typical day. (Up from roughly one-third in 2002.)
• "Google is the New Resume" - actual title of this post is The Socialization of Your Personal Brand, and in it PR leader Brian Solis frames his analysis around one key characteristic of online search: "Truth be told, any search engine, whether social or traditional, is the resume – it’s the Wikipedia entry for the rest of us."
• Unlearn What You Have Learned -  David Meerman Scott at EContentMag.com. This excellent piece on online marketing today was originally featured by Doug Cornelius at KM Space. Read both. Cornelius captured and quoted what you must know about search...

Stay tuned for more Friday fodder - links to recommended reading covering a range of strategic subjects. (One guess as to when we publish the feature?)

And if you'd like to recommend additional reading to do with search - please do so now by posting a comment.

 

 

Here's a look at some of the top subject-area searches (and their results) for June on JD Supra:

1. Contract - top results come from Morrison & Foerster, yours truly,  Liang Yongwen, Christopher Hill, and Kalow & Springut.
2. Trademark - leading the results are  Morrison & Foerster, Kalow & Springut, Cantor Colburn, EFF, Jim Bowman, and PCT Law Group PLLC.
   
3. Divorce - top docs from Hodes, Pessin & Katz; Michael Hamden; James W. Hart; Jimmy L. Verner; Daniel Janich; and VIctoria Pynchon.
4. Immigration - top results from Morley Law Office; Mintz Levin's immigration group; Amy Becerra; International Legal Counsel; Edward Reisman; and Tindall & Foster, P.C.
5. CPLR -top contributors include Gary E. Rosenberg; Ezratty, Ezratty & Levine; Robert Stein, Esq.; and Kenneth Fink.
6. Real Estate - leading the results are Mintz Levin's real estate practice group, Clark Wilson, Lane Powell, Morrison & Foerster, and Ellyn Law.
7. Patent - leading the results are Cantor Colburn, Morrison & Foerster, G. Christopher Ritter, Mintz Levin's Intellectual Property practice group, and Kalow & Springut.
   
8. Antitrust -tops on the results are Schatz, Nobel, Izard, PC; EPIC; Mitchell J. Kassoff; John Pentz; and Morrison & Foerster.
   
9. Bankruptcy - docs on top from Alicia Butler; Schatz, Nobel & Izard, PC; Victoria Pynchon; Marc Stern; R. Scott Gardner; Mitchell J. Kassoff; and Mitchell Matorin.
10. Disability - top results from Mark Bove;  Law Offices of Matthew S. Mansfield, P.C.; Lane Powell; Richard L. Shea; Helene Wasserman; Brown, Brown & Brown, P.C.; and  Doug Cornelius.

Not surprisingly, contributors are coming up tops for searches within their areas of specialty. 

The results also reflect just how our Google-powered search engine works: the more documents you upload, the more related documents you upload, and the more often you upload documents, the greater weight the search engine gives your work in the search results.

The lesson? Should be obvious.