What's The Scoop? Getting media attention for your work on JD Supra

In a recent post, Steve Matthews showed how The Scoop section on JD Supra creates an excellent opportunity for you to showcase your work directly to the media.

Indeed, we built The Scoop specifically to generate media attention for our contributors and to give reporters and editors hot leads on new stories with a steady supply of "buzzworthy" legal documents, filings, and decisions before they're available anywhere else. This fresh source of legal news even has its own RSS feed.

Any JD Supra member can include a document in The Scoop by designating it as "Hot" during the posting process (on the document upload page). But if you do plan on participating, please start by reading these extraordinarily helpful writing tips, put together for the JD Supra community by lawyer and legal journalist Jordan Furlong.  "Think like a reporter." That's Mr. Furlong's first tip (and he would know: currently he serves as editor-in-chief of the Canadian Bar Association's magazine, National, and writes a blog at http://law21.ca). Additional tips (example: "Don't write like a lawyer") and samples of excellent document summaries are available for your consideration here.

We're thrilled and grateful that a member the legal media would not only be excited by The Scoop but go so far as to contribute writing tips to make it more useful and usable for his journalist colleagues. Thank you, Jordan Furlong.

[Stay tuned for an upcoming round-up of recent Scoops.]


ABA TechShow 2008: JD Supra Everywhere

Greetings again from the floor of the ABA TechShow in Chicago, where earlier I had the pleasure of meeting Jordan Furlong, in his own words: "a lawyer and legal journalist specializing in law practice innovation, legal business trends, and the changing landscape of the legal profession." (He is currently Editor-in-Chief of the Canadian Bar Association's magazine National; you can keep up with his blog at http://law21.ca.)

Look for an upcoming article he kindly wrote for us - for you, really - regarding ways to craft posts to JD Supra's "The Scoop" section specifically with journalists in mind. I hope Jordan doesn't mind me sharing this funny story: apparently when he arrived at the TechShow and saw the JD Supra logo on all of our name tags, he assumed they belonged to employees. "That person works at JD Supra," he thought. "And that person. And that person" And so on.

Took him a while to realize JD Supra had sponsored the lanyard. I am here, though, and I most certainly do work for JD Supra. Next year we'll have a booth. In the meantime, if you are hoping to meet for a tour of our service or just a conversation, please feel free to call me directly on my cell phone (415-209-4138).

And if the ABA sponsorship has brought you to JD Supra, I say: welcome, thanks for visiting! I know you don't work for us, but we most certainly can work for you. Please join us!