Topic: social media

One Thing You Should Do To Every Title Before You Hit ‘Publish’

Test it on Twitter. That’s it. Which is not to say: tweet out your title before you have a link to accompany it. Rather, open a window for a tweet and paste your prospective title into it, specifically to measure how many characters you use. Less then 115? Good. Your title is likely tweetable (is… Read more »

Make It About Your Clients

My colleague, Adrian Lurssen, has a presentation about what makes some pieces of content more popular than others – and he ends with the above point. Don’t write about the law; write about how the law impacts the people you serve. In other words: make it about your clients. Adrian’s point is about content marketing… Read more »

Paul’s Perspective: Write Early, Write Often…

One update is good. Several updates are much better… You’ve probably heard this piece of content marketing advice before, said one way or another. When it comes to showcasing your expertise through your writing, try to “go big” on a particular topic. The more you write on a matter, the more chances you have of… Read more »

What Does Marketing Mean Anyway? (Maybe the Opposite of What You First Think…)

¬†Yesterday, legal marketer extraordinaire (and Barger & Wolen CMO) Heather Morse invited Paul Ryplewski and me to lunch with a handful of her firm’s blogging attorneys. I tend to over think things and, as I collected my notes for the roundtable, I had an over-thought about marketing that might deserve to be repeated here. As… Read more »

Henry James, Shareable Content, What Keeps Your Client Up at Night, and Your Law Firm’s Brand Visibility

Recently in San Francisco during the LMA Tech conference, LXBN’s Colin O’Keefe asked me a question about “shareable content” to which I gave a rather unsatisfying answer. You can watch the video above to see for yourself. This quick video Q&A came moments after a panel in which I (along with Stefanie Marrone of Mayer… Read more »