Topic: Paul’s Perspective

Paul’s Perspective: Write Early, Write Often…

One update is good. Several updates are much better… You’ve probably heard this piece of content marketing advice before, said one way or another. When it comes to showcasing your expertise through your writing, try to “go big” on a particular topic. The more you write on a matter, the more chances you have of… Read more »

Paul’s Perspective: Law Firm Video Done Right…

[Paul’s Perspective is a quick hit from JD Supra’s client services director, Paul Ryplewski, highlighting how our clients use content well to further their online initiatives. Expect a different spotlight with each column.] Around here we tend to think of video as something that does not necessarily replace long form writing. Instead, often video simply… Read more »