Topic: lawyer marketing

What Does Marketing Mean Anyway? (Maybe the Opposite of What You First Think…)

 Yesterday, legal marketer extraordinaire (and Barger & Wolen CMO) Heather Morse invited Paul Ryplewski and me to lunch with a handful of her firm’s blogging attorneys. I tend to over think things and, as I collected my notes for the roundtable, I had an over-thought about marketing that might deserve to be repeated here. As… Read more »