Topic: Fenwick & West

Make It About Your Clients

My colleague, Adrian Lurssen, has a presentation about what makes some pieces of content more popular than others – and he ends with the above point. Don’t write about the law; write about how the law impacts the people you serve. In other words: make it about your clients. Adrian’s point is about content marketing… Read more »

[Video] How to Price Your Legal Service? Have Your “Product Manager” Crunch the Data…

How do you set the price for the legal services you are about to provide a client? If you’re Fenwick & West, you ask your product manager to develop a price range based on the historical cost of similar deals, says Kate Fritz, the firm’s managing partner, in this interview with Bloomberg Law’s Lee Pacchia.… Read more »