Topic: content strategy

The Secret of a Good Title

Here are three titles taken from coverage earlier this year of the change in American patent law from a first-to-invent to a first-to-file system: The America Invents Act Important Patent Law Changes Top Ten Reasons to File Your Patent Applications Before March 16, 2013 If you happened to click on any of these titles, all… Read more »

Why ‘Delivery’ Matters in Your Firm’s Content Strategy – The Jell-O Lesson…

Do you know the Jell-O Cookbook story? It’s bandied about as one of the best and earliest examples of effective content marketing (with good reason) and, in brief, goes something like this:  At the turn of last century, the Genesee Pure Food Company launched a brand of crystalized gelatin — named, of course, Jell-O —… Read more »

A Lesson in Corporate Compliance From Dechert Also Teaches Us a Thing Or Two About Video Content Marketing

“A Price Worth Paying? is a superb quality film which raises awareness of important issues facing a board in the most dramatic fashion. It has been cleverly designed to provoke uncomfortable, but much needed, debate…” -Alan Thomson, Chairman of Hays plc and Bodycote plc, Non-Executive Director at Alstom and HSBC You’ve never seen a compliance training… Read more »

Media Mentions: JD Supra Contributor Content in the News

Here’s a quick look at some of the ways our contributors and their content have been featured recently in the media. It’s just a sampling of JD Supra pickup by news outlets, blogs, and other publications around the web, as editors bring timely analysis and commentary to their readers: Davis Wright Tremaine in The Washington… Read more »

What Does Marketing Mean Anyway? (Maybe the Opposite of What You First Think…)

 Yesterday, legal marketer extraordinaire (and Barger & Wolen CMO) Heather Morse invited Paul Ryplewski and me to lunch with a handful of her firm’s blogging attorneys. I tend to over think things and, as I collected my notes for the roundtable, I had an over-thought about marketing that might deserve to be repeated here. As… Read more »

Turning Attention Into Opportunity: What To Do When Readers ‘Like’ Your Content on Social Media

We regularly hear from attorneys and law firm marketers who are pleased that their valuable analysis, commentary, and news is well liked on social media. What we don’t see as often from law firms is follow-up: making the most of that attention and turning it into opportunity. So what should you do if your legal… Read more »

Discovery and Habit: Two Foundational Goals of Your Firm’s Content Strategy

 As you plan your law firm’s content strategy, I think it important to measure your efforts against two big-picture goals: Discovery and Habit. I use those words in particular because they clarify how you are seen in the minds (and actions) of the people you are trying to reach, your online audience of readers. Here’s… Read more »

Henry James, Shareable Content, What Keeps Your Client Up at Night, and Your Law Firm’s Brand Visibility

Recently in San Francisco during the LMA Tech conference, LXBN’s Colin O’Keefe asked me a question about “shareable content” to which I gave a rather unsatisfying answer. You can watch the video above to see for yourself. This quick video Q&A came moments after a panel in which I (along with Stefanie Marrone of Mayer… Read more »