Topic: content strategy

What Makes Some Content More Popular Than Others?

Great question: what does make some content pieces more popular than others? Throughout this year my colleague, Adrian Lurssen, has been sharing his answer in a case study that arose out of an assignment for the LMA national conference last April: present anything you want on content marketing best practices, but do it in no… Read more »

Paul’s Perspective: If You Don’t Know How It Works, Teach Yourself How It Works…

(…and other lessons from Richard Hsu and his HsuTube legal video series.) I’m not sure I’m willing to call 2013 The Year of the Law Firm Video but I am certain that we saw many great examples of lawyers and law firms testing out the medium in the past twelve months. Video does very well… Read more »

How Does Your Legal Perspective Fit Into the News Cycle?

The Atlantic has an interesting piece by Robinson Meyer on Medium’s move toward news personalization for its readers. We’re fans of this interesting new content platform and I think you should read the entire article, but one point in particular stood out for us at JD Supra HQ and I want to share it with… Read more »

Paul’s Perspective: Write Early, Write Often…

One update is good. Several updates are much better… You’ve probably heard this piece of content marketing advice before, said one way or another. When it comes to showcasing your expertise through your writing, try to “go big” on a particular topic. The more you write on a matter, the more chances you have of… Read more »

Paul’s Perspective: Law Firm Video Done Right…

[Paul’s Perspective is a quick hit from JD Supra’s client services director, Paul Ryplewski, highlighting how our clients use content well to further their online initiatives. Expect a different spotlight with each column.] Around here we tend to think of video as something that does not necessarily replace long form writing. Instead, often video simply… Read more »

Does Your Firm Have a Chief Content Officer? And 5 Other Great Content Marketing Reads…

My colleagues at JD Supra have been sharing around a number of great posts recently, all to do with different aspects of content marketing and strategy. Not all of these are written specifically with law firms in mind, but they certainly have takeaways that matter to the legal landscape. I thought you might like to… Read more »