Topic: content marketing

One Thing You Should Do To Every Title Before You Hit ‘Publish’

Test it on Twitter. That’s it. Which is not to say: tweet out your title before you have a link to accompany it. Rather, open a window for a tweet and paste your prospective title into it, specifically to measure how many characters you use. Less then 115? Good. Your title is likely tweetable (is… Read more »

What Makes Some Content More Popular Than Others?

Great question: what does make some content pieces more popular than others? Throughout this year my colleague, Adrian Lurssen, has been sharing his answer in a case study that arose out of an assignment for the LMA national conference last April: present anything you want on content marketing best practices, but do it in no… Read more »

Does Your Firm Have a Chief Content Officer? And 5 Other Great Content Marketing Reads…

My colleagues at JD Supra have been sharing around a number of great posts recently, all to do with different aspects of content marketing and strategy. Not all of these are written specifically with law firms in mind, but they certainly have takeaways that matter to the legal landscape. I thought you might like to… Read more »

The Secret of a Good Title

Here are three titles taken from coverage earlier this year of the change in American patent law from a first-to-invent to a first-to-file system: The America Invents Act Important Patent Law Changes Top Ten Reasons to File Your Patent Applications Before March 16, 2013 If you happened to click on any of these titles, all… Read more »

Why ‘Delivery’ Matters in Your Firm’s Content Strategy – The Jell-O Lesson…

Do you know the Jell-O Cookbook story? It’s bandied about as one of the best and earliest examples of effective content marketing (with good reason) and, in brief, goes something like this:  At the turn of last century, the Genesee Pure Food Company launched a brand of crystalized gelatin — named, of course, Jell-O —… Read more »

Media Mentions: JD Supra Contributor Content in the News

Here’s a quick look at some of the ways our contributors and their content have been featured recently in the media. It’s just a sampling of JD Supra pickup by news outlets, blogs, and other publications around the web, as editors bring timely analysis and commentary to their readers: Davis Wright Tremaine in The Washington… Read more »

What Does Marketing Mean Anyway? (Maybe the Opposite of What You First Think…)

 Yesterday, legal marketer extraordinaire (and Barger & Wolen CMO) Heather Morse invited Paul Ryplewski and me to lunch with a handful of her firm’s blogging attorneys. I tend to over think things and, as I collected my notes for the roundtable, I had an over-thought about marketing that might deserve to be repeated here. As… Read more »

Contributor Spotlight: New on JD Supra…

We’re happy to welcome the following new contributors to the JD Supra network. Expect terrific commentary, news, and analysis on legal topics of the day from: – Perkins Coie “With more than 850 lawyers in 19 offices across the United States and Asia, Perkins Coie represents great companies across a wide range of industries and… Read more »