Topic: client service

Make It About Your Clients

My colleague, Adrian Lurssen, has a presentation about what makes some pieces of content more popular than others – and he ends with the above point. Don’t write about the law; write about how the law impacts the people you serve. In other words: make it about your clients. Adrian’s point is about content marketing… Read more »

[Video] Why Do GCs Fire Law Firms?

That’s a million dollar question (often quite literally) and the folks at Bloomberg Law have a well-researched answer. Watch this interview between Lisa Hart Shepherd, CEO of legal market research firm Acritas, and Bloomberg’s Spencer Mazyck:   Acritas interviewed 2,500 counsel in 45 different countries (including GC in some of the largest firms in the… Read more »