What Does Marketing Mean Anyway? (Maybe the Opposite of What You First Think…)

 Yesterday, legal marketer extraordinaire (and Barger & Wolen CMO) Heather Morse invited Paul Ryplewski and me to lunch with a handful of her firm’s blogging attorneys. I tend to over think things and, as I collected my notes for the roundtable, I had an over-thought about marketing that might deserve to be repeated here. As… Read more »

Turning Attention Into Opportunity: What To Do When Readers ‘Like’ Your Content on Social Media

We regularly hear from attorneys and law firm marketers who are pleased that their valuable analysis, commentary, and news is well liked on social media. What we don’t see as often from law firms is follow-up: making the most of that attention and turning it into opportunity. So what should you do if your legal… Read more »

[Video] How to Price Your Legal Service? Have Your “Product Manager” Crunch the Data…

How do you set the price for the legal services you are about to provide a client? If you’re Fenwick & West, you ask your product manager to develop a price range based on the historical cost of similar deals, says Kate Fritz, the firm’s managing partner, in this interview with Bloomberg Law’s Lee Pacchia.… Read more »

Most-Viewed on JD Supra

Here’s a quick look at some of the most popular articles and videos on JD Supra for last month. A variety of news items captured the interest of our readers in February, including the impending First-to-File patent change, a Superbowl trademark story, the CFPB, social media, global employment issues, and cybersecurity, among other topics. For… Read more »

[Media Mentions] JD Supra Contributor Content in the News

For your reference, here’s a quick look at some of the ways law firm publications on JD Supra have been featured in the media. It’s a sampling of recent pickup and links from new, old, mainstream, and niche outlets as editors bring news of the day to their readers: Littler Mendelson in Nonprofit Quarterly: Are… Read more »

Media Mentions: JD Supra Contributor Content in the News…

Here’s a quick roundup of JD Supra contributor content featured recently in various media/press outlets, from mainstream to industry specific. It’s a sample collection of noteworthy links, showing how law firm advisories and updates on JD Supra have been used by editors and writers as they cover news of the day for their readers. (Not… Read more »

Most-Viewed on JD Supra: Dec 2012

 As 2012 drew to a close, our readers continued to show interest in social media risks and liabilities, cloud computing, Dodd-Frank, the Affordable Care Act, and other such defining issues of these times. But legal interests didn’t end there. Also on the list: the Euro crisis, HSBC, big data, mobile app privacy, and the False… Read more »

What Do The LinkedIn InApp Changes Mean to JD Supra Users?

Yesterday LinkedIn began notifying users of improvements to their profiles, including an end to the InApp program. What does this mean for JD Supra’s ‘Legal Updates’ app users? In short: it’s all good! The changes on LinkedIn provide our users with a more integrated way to promote their JD Supra content on the professional networking platform without… Read more »