Paul’s Perspective: Write Early, Write Often…

One update is good. Several updates are much better… You’ve probably heard this piece of content marketing advice before, said one way or another. When it comes to showcasing your expertise through your writing, try to “go big” on a particular topic. The more you write on a matter, the more chances you have of… Read more »

Social channels are like puppies…

…if you don’t feed them they die. That’s not my line. The inimitable Maggie Fox said it at the PeopleLinx Social Business Roundtable earlier this year in New York City: [Video: PeopleLinx Social Business Roundtable: Insights from Morgan Stanley, Prudential, Dell, JDSupra, and More] Poor puppies aside, the line perfectly captures how important it is… Read more »

Paul’s Perspective: Law Firm Video Done Right…

[Paul’s Perspective is a quick hit from JD Supra’s client services director, Paul Ryplewski, highlighting how our clients use content well to further their online initiatives. Expect a different spotlight with each column.] Around here we tend to think of video as something that does not necessarily replace long form writing. Instead, often video simply… Read more »

Does Your Firm Have a Chief Content Officer? And 5 Other Great Content Marketing Reads…

My colleagues at JD Supra have been sharing around a number of great posts recently, all to do with different aspects of content marketing and strategy. Not all of these are written specifically with law firms in mind, but they certainly have takeaways that matter to the legal landscape. I thought you might like to… Read more »

The Secret of a Good Title

Here are three titles taken from coverage earlier this year of the change in American patent law from a first-to-invent to a first-to-file system: The America Invents Act Important Patent Law Changes Top Ten Reasons to File Your Patent Applications Before March 16, 2013 If you happened to click on any of these titles, all… Read more »

Talent, Client Service, and Brand: How DLA Piper Became the Highest-Grossing U.S. Firm in Less Than a Decade [Interview]

We’ve seen a lot of interest in this Bloomberg Law interview between Lee Pacchia and Zeughauser Group’s Kent Zimmermann on how DLA Piper became the highest grossing law firm in the United States in just nine years. Takeaways from the interview, per Zimmerman, which includes some interesting perspective on the U.S. legal marketplace: Besides its… Read more »

Why ‘Delivery’ Matters in Your Firm’s Content Strategy – The Jell-O Lesson…

Do you know the Jell-O Cookbook story? It’s bandied about as one of the best and earliest examples of effective content marketing (with good reason) and, in brief, goes something like this:  At the turn of last century, the Genesee Pure Food Company launched a brand of crystalized gelatin — named, of course, Jell-O —… Read more »

Most-Viewed on JD Supra

Well-read on JD Supra during the last month of summer? Tech issues in the workplace (social media, BYOD), a $1.4 million HIPAA violation, copyright infringements, IP, 3D printing, e-discovery, Ary Rosenbaum’s latest (goes without saying), and more. Much more. Here’s a quick look at some of what grabbed your attention in August, 2013: A Legal… Read more »

A Lesson in Corporate Compliance From Dechert Also Teaches Us a Thing Or Two About Video Content Marketing

“A Price Worth Paying? is a superb quality film which raises awareness of important issues facing a board in the most dramatic fashion. It has been cleverly designed to provoke uncomfortable, but much needed, debate…” -Alan Thomson, Chairman of Hays plc and Bodycote plc, Non-Executive Director at Alstom and HSBC You’ve never seen a compliance training… Read more »