Category: Law Firm Marketing

What Makes Some Content More Popular Than Others?

Great question: what does make some content pieces more popular than others? Throughout this year my colleague, Adrian Lurssen, has been sharing his answer in a case study that arose out of an assignment for the LMA national conference last April: present anything you want on content marketing best practices, but do it in no… Read more »

Data Points: What General Counsel Want

For your reference, here are two recent items that offer insights into what general counsel want from the law firms that serve them. Worth your time: 1. New Realities in Delivering Legal Services The first is a recap of the LMA Bay Area’s recent Silicon Valley program: ‘In-House Counsel Summit: New Realities in Delivering Legal… Read more »

Make It About Your Clients

My colleague, Adrian Lurssen, has a presentation about what makes some pieces of content more popular than others – and he ends with the above point. Don’t write about the law; write about how the law impacts the people you serve. In other words: make it about your clients. Adrian’s point is about content marketing… Read more »

How Does Your Legal Perspective Fit Into the News Cycle?

The Atlantic has an interesting piece by Robinson Meyer on Medium’s move toward news personalization for its readers. We’re fans of this interesting new content platform and I think you should read the entire article, but one point in particular stood out for us at JD Supra HQ and I want to share it with… Read more »

The Secret of a Good Title

Here are three titles taken from coverage earlier this year of the change in American patent law from a first-to-invent to a first-to-file system: The America Invents Act Important Patent Law Changes Top Ten Reasons to File Your Patent Applications Before March 16, 2013 If you happened to click on any of these titles, all… Read more »

Talent, Client Service, and Brand: How DLA Piper Became the Highest-Grossing U.S. Firm in Less Than a Decade [Interview]

We’ve seen a lot of interest in this Bloomberg Law interview between Lee Pacchia and Zeughauser Group’s Kent Zimmermann on how DLA Piper became the highest grossing law firm in the United States in just nine years. Takeaways from the interview, per Zimmerman, which includes some interesting perspective on the U.S. legal marketplace: Besides its… Read more »

Why ‘Delivery’ Matters in Your Firm’s Content Strategy – The Jell-O Lesson…

Do you know the Jell-O Cookbook story? It’s bandied about as one of the best and earliest examples of effective content marketing (with good reason) and, in brief, goes something like this:  At the turn of last century, the Genesee Pure Food Company launched a brand of crystalized gelatin — named, of course, Jell-O —… Read more »

A Lesson in Corporate Compliance From Dechert Also Teaches Us a Thing Or Two About Video Content Marketing

“A Price Worth Paying? is a superb quality film which raises awareness of important issues facing a board in the most dramatic fashion. It has been cleverly designed to provoke uncomfortable, but much needed, debate…” -Alan Thomson, Chairman of Hays plc and Bodycote plc, Non-Executive Director at Alstom and HSBC You’ve never seen a compliance training… Read more »