Blog Archives

What Makes Some Content More Popular Than Others?

Great question: what does make some content pieces more popular than others? Throughout this year my colleague, Adrian Lurssen, has been sharing his answer in a case study that arose out of an assignment for the LMA national conference last April: present anything you want on content marketing best practices, but do it in no… Read more »

Data Points: What General Counsel Want

For your reference, here are two recent items that offer insights into what general counsel want from the law firms that serve them. Worth your time: 1. New Realities in Delivering Legal Services The first is a recap of the LMA Bay Area’s recent Silicon Valley program: ‘In-House Counsel Summit: New Realities in Delivering Legal… Read more »

Make It About Your Clients

My colleague, Adrian Lurssen, has a presentation about what makes some pieces of content more popular than others – and he ends with the above point. Don’t write about the law; write about how the law impacts the people you serve. In other words: make it about your clients. Adrian’s point is about content marketing… Read more »

Talent, Client Service, and Brand: How DLA Piper Became the Highest-Grossing U.S. Firm in Less Than a Decade [Interview]

We’ve seen a lot of interest in this Bloomberg Law interview between Lee Pacchia and Zeughauser Group’s Kent Zimmermann on how DLA Piper became the highest grossing law firm in the United States in just nine years. Takeaways from the interview, per Zimmerman, which includes some interesting perspective on the U.S. legal marketplace: Besides its… Read more »