Blog Archives

With @MimesisWebTV Former @BloombergLaw Host Lee Pacchia Brings Video to the Legal Profession

[Link: Dewey Charges Send ‘Warning’ To Struggling Law Firms] Former lawyer, producer, and WebTV host Lee Pacchia helped build the multimedia team at Bloomberg Law. Over the course of several years, he produced hundreds of video and audio interviews with news makers and thought leaders on a wide range of topics. (During that time, we’ve been happy… Read more »

One Thing You Should Do To Every Title Before You Hit ‘Publish’

Test it on Twitter. That’s it. Which is not to say: tweet out your title before you have a link to accompany it. Rather, open a window for a tweet and paste your prospective title into it, specifically to measure how many characters you use. Less then 115? Good. Your title is likely tweetable (is… Read more »

How Does Your Legal Perspective Fit Into the News Cycle?

The Atlantic has an interesting piece by Robinson Meyer on Medium’s move toward news personalization for its readers. We’re fans of this interesting new content platform and I think you should read the entire article, but one point in particular stood out for us at JD Supra HQ and I want to share it with… Read more »

Does Your Firm Have a Chief Content Officer? And 5 Other Great Content Marketing Reads…

My colleagues at JD Supra have been sharing around a number of great posts recently, all to do with different aspects of content marketing and strategy. Not all of these are written specifically with law firms in mind, but they certainly have takeaways that matter to the legal landscape. I thought you might like to… Read more »

The Secret of a Good Title

Here are three titles taken from coverage earlier this year of the change in American patent law from a first-to-invent to a first-to-file system: The America Invents Act Important Patent Law Changes Top Ten Reasons to File Your Patent Applications Before March 16, 2013 If you happened to click on any of these titles, all… Read more »

Why ‘Delivery’ Matters in Your Firm’s Content Strategy – The Jell-O Lesson…

Do you know the Jell-O Cookbook story? It’s bandied about as one of the best and earliest examples of effective content marketing (with good reason) and, in brief, goes something like this:  At the turn of last century, the Genesee Pure Food Company launched a brand of crystalized gelatin — named, of course, Jell-O —… Read more »