What Makes Some Content More Popular Than Others?

Great question: what does make some content pieces more popular than others? Throughout this year my colleague, Adrian Lurssen, has been sharing his answer in a case study that arose out of an assignment for the LMA national conference last April: present anything you want on content marketing best practices, but do it in no… Read more »

With @MimesisWebTV Former @BloombergLaw Host Lee Pacchia Brings Video to the Legal Profession

[Link: Dewey Charges Send 'Warning' To Struggling Law Firms] Former lawyer, producer, and WebTV host Lee Pacchia helped build the multimedia team at Bloomberg Law. Over the course of several years, he produced hundreds of video and audio interviews with news makers and thought leaders on a wide range of topics. (During that time, we’ve been happy… Read more »

One Thing You Should Do To Every Title Before You Hit ‘Publish’

Test it on Twitter. That’s it. Which is not to say: tweet out your title before you have a link to accompany it. Rather, open a window for a tweet and paste your prospective title into it, specifically to measure how many characters you use. Less then 115? Good. Your title is likely tweetable (is… Read more »

Paul’s Perspective: If You Don’t Know How It Works, Teach Yourself How It Works…

(…and other lessons from Richard Hsu and his HsuTube legal video series.) I’m not sure I’m willing to call 2013 The Year of the Law Firm Video but I am certain that we saw many great examples of lawyers and law firms testing out the medium in the past twelve months. Video does very well… Read more »