Greentarget In-House Counsel New Media Survey: JD Supra ‘Very Credible’ News Source, Ahead of LinkedIn & Blogs

The 2013 In-House Counsel New Media Engagement Survey by Greentarget, Inside Counsel, and Zeughauser Group is out – and I’m happy to say that your content on JD Supra is well represented in the findings. Specifically: on the question of credible news sources for in-house counsel, after traditional media, news aggregation sites, including JD Supra,… Read more »

Media Mentions: JD Supra Contributor Content in the News

Here’s a quick look at some of the ways our contributors and their content have been featured recently in the media. It’s just a sampling of JD Supra pickup by news outlets, blogs, and other publications around the web, as editors bring timely analysis and commentary to their readers: Davis Wright Tremaine in The Washington… Read more »

What Does Marketing Mean Anyway? (Maybe the Opposite of What You First Think…)

 Yesterday, legal marketer extraordinaire (and Barger & Wolen CMO) Heather Morse invited Paul Ryplewski and me to lunch with a handful of her firm’s blogging attorneys. I tend to over think things and, as I collected my notes for the roundtable, I had an over-thought about marketing that might deserve to be repeated here. As… Read more »

Turning Attention Into Opportunity: What To Do When Readers ‘Like’ Your Content on Social Media

We regularly hear from attorneys and law firm marketers who are pleased that their valuable analysis, commentary, and news is well liked on social media. What we don’t see as often from law firms is follow-up: making the most of that attention and turning it into opportunity. So what should you do if your legal… Read more »