With New Timeline, a New Look for Law Firm Publications on Facebook

By now you’ve undoubtedly heard from every quarter (and have probably seen for yourself) that Facebook rolled out it’s new “Timeline” for business pages over the weekend.

In anticipation of the change, we redesigned our JD Supra Documents application to take advantage of the new look-and-feel of professional Facebook pages.

Screen shot 2012-04-02 at 8.11.20 AM.pngAs you know, our “Documents” application allows law firms to publish their portfolio of JD Supra legal publications directly within a firm Facebook page. Once connected, every new upload to JD Supra will be included automatically on that firm’s Facebook page.

For examples of this app in action, see White & Case, Fenwick & West, Davis Wright Tremaine, and Wilson Sonsini, among others.

(Visit any of the firm pages above to see how we updated the design of Legal Updates within Facebook; changes are live.)

With the new Timeline, Facebook actually opened up more space for application pages, and we took advantage of the wider “canvas” to make Legal Updates on Facebook look more like Legal Updates on JD Supra.

The app’s core functionality remains the same:

  • Use JD Supra Docs to connect your JD Supra and Facebook accounts, and include your legal publications directly within your Facebook page
  • Automatically announce each new upload on JD Supra as a status update on your Facebook wall (optional)
  • Name your Facebook portfolio anything you want: Resources, Blogs & Advisories, Publications, Documents, etc. (new default setting is: Legal Updates)

Facebook’s new Timeline also brings more visibility to apps installed on pages, and so we believe more visitors to your page will click through to your publications. That’s a good thing:

Screen shot 2012-04-02 at 8.12.15 AM.png If you haven’t yet made the connection between JD Supra and Facebook, do so now.

We’re happy to help, send a note if you need it.


@adrianlurssen