Why? Because our Twitter account had followed their Twitter account and was, clearly, in the right place at the right time on the Twittersphere.
It’s called viral social media marketing, people, get used to it. It’s here to stay.
As I say, truly appreciative to Westlaw for having won something, our first thought: take team JD Supra out to lunch when the Amex $100 card arrives (which it did today). Two problems with that plan: 1) we’ve been growing lately, and $100 no longer covers a team lunch. 2) We live and work in Marin County. See #1.
So, we had two options: 1) go to lunch and watch one of us eat well, or 2) pay it forward.
We opted for #2, and so, here’s to the beginning of a $100 Twitter contest that we hope never ends. At the very least it goes like this:
Next Friday, October 14, 2011, one lucky follower of @JDSupraBuzz (a daily Twitter feed of what’s popular at any given moment on JD Supra) will receive the $100 Amex card we won from @Westlaw_GC (“Helping corporate legal departments and compliance professionals be more confident and efficient. Every day.”)
Best of luck to you. (You won’t be disqualified for using your real name as Twitter handle; it’s totally cool with us. Tell that to the folks at Google+.)
ps. And when you win, we hope you run a contest of your own. Ergo the title.