JD Scoop

For your reference, a list of some of the most-viewed documents on the JD Supra network for August, 2011. And to be sure, this post actually should be titled:
 

Knock Ary Rosenbaum From First Spot on JD Supra (His 3 Months in a Row!), Win a Free T-Shirt.

Can you do it? Dare you to try:

1. The Top 10 Major Misconceptions Plan Sponsors Have About Their Retirement Plans
[By: Rosenbaum Law Firm |In: Finance & Banking, Tax, Employment Law]

2. The Need for Plan Sponsors to "Tune-Up" their Retirement Plans
[By: Rosenbaum Law Firm |In: Finance & Banking, Tax, Employment Law]

3. Copyright: Some Very Recent Cases You Should Know About
[By: Reed Smith |In: Intellectual Property Law]

4. IRS Issues Draft Form 706 for 2010 Estates
[By: Armstrong Teasdale |In: Tax Law]

5. Colbert Super PAC Ad Rejected by Iowa TV Station - Can They Do That?
[By: Davis Wright Tremaine |In: Elections, Communications & Media Law]

6. Foreign Bank and Financial Accounts Reporting ("FBAR") and Amnesty Through August 31, 2011
[By: Partridge, Snow, Hahn LLP |In: Tax, International, Criminal Law]

7. Insurance Litigation Update
[By: Quinn Emanuel |In: Commercial Law, Insurance]

8. Texas Insurance Law Newsbrief
[By: Martin, Disiere, Jefferson & Wisdom LLP |In: Commercial Law, Insurance]

9. Trademark owners can block new .XXX domain names
[By: Schottenstein, Zox & Dunn |In: Intellectual Property Law]

10. Department of State Releases September 2011 Visa Bulletin
[By: Morgan Lewis |In: Immigration Law]

11. Can My Boss Fire Me for Filing Bankrupty? Discrimination and Bankruptcy
[By: John Skiba |In: Bankruptcy, Consumer Protection]

12. FBAR Willful Failure to File Post August 31, 2011
[By: Sanford Millar |In: Tax Law, International, Criminal Law]

13. Form 8939, Where Art Thou? by Deborah DiNardo, Esq. and Lawrence D. Hunt, Esq. 
[By: Partridge Snow &Hahn LLP |In: Tax Law, Trusts & Estates]

14. EEOC's $20 Million Settlement with Verizon Puts Focus on "No Fault" Attendance and Leave Policies
[By: Poyner Spruill LLP |In: Employment Law, Personal Rights]

15. DOL Provides Further Guidance on Suspension and Anticipated Resumption of Its Processing of Prevailing Wage Requests for PERMs
[By: Morgan Lewis |In: Employment Law, Immigration]

16. NLRB GC outlines federal protections for employee social media activity
[By: International Lawyers Network |In: Employment, Communications & Media Law]

17. Basic Law for Web Designers No 1: Introduction to Contract Law
[By: Jane Lambert |In: Commercial Law & Contracts, Tech Law]

18. Slowing Economy Presents Window of Opportunity
[By: Ronald Shapiro |In: Employment Law, Immigration]

19. IP Update - Patent Law Reform 2011 - August 8, 2011
[By: Finnegan |In: Intellectual Property Law]

20. New South Carolina Illegal Immigration Law Ushers in Big Changes
[By: Womble Carlyle |In: Immigration Law]

21. Court Enjoins Missouri's New "Facebook" Law Citing "Staggering" Breadth of Prohibition on Free Speech
[By: Armstrong Teasdale |In: Communications & Media, Employment Law]

22. FINRA to Issue More Guidance on Social Media
[By: Morrison & Foerster LLP |In: Communications & Media Law, Finance & Banking]

23. The purpose-driven law firm: What market role does your firm really serve?
[By: Edge International Consulting |In: Law Practice]

24. Cooperative Short Sale: A New Solution for Homeowners in Distress
[By: Jeffrey Harrington |In: Real Estate, Bankruptcy]

25. 6th Circuit Permits Claims Against Union To Proceed Under Computer Fraud Abuse Act for Organizing Protest Against Employer
[By: Kevin O'Connor |In: Employment Law, Communications & Media]

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Follow @JDSupraBuzz for daily updates on trending topics, searches, and documents on JD Supra. A great way to see what's hot and find fodder for your own next article or post.

Archive:

- Most-viewed on JD Supra: July, 2001
- Most-viewed on JD Supra: June, 2011
- Most-viewed on JD Supra: May, 2011

Earlier today, the Hon. Jon E. Beetem, Circuit Court Judge, Cole County Missouri, issued a preliminary injunction temporarily halting the enforcement of Missouri's new 'Facebook' law. Describing the law as an overbroad prohibition of free speech, the Court's ruling demonstrates the difficulty of regulating social media...

Interesting update today from law firm Armstrong Teasdale regarding Missouri's 'Facebook' law for teachers:

Court Enjoins Missouri's New "Facebook" Law Citing "Staggering" Breadth of Prohibition on Free Speech:

"Senate Bill 54, which was scheduled to become law on Sunday, prohibits teachers from using any non work related website that allowed exclusive access with a current or former student.

In blocking enforcement of the law, the Court said the "breadth of the prohibition is staggering." It noted that social media is "often the primary, if not sole manner, of communications between the Plaintiffs and their students." The Court further noted that the statute would "prohibit all teachers from using any non-work-related social networking sites" thus blocking communication between teacher parents and their own children.

"The Court finds that the statute would have a chilling effect on speech," the ruling said"

Read entire update>>

...

This follows an early August Armstrong Teasdale post - background information on the case: Why Can't We Be Friends? New Missouri Law Bans Teacher-Student Friendships on Facebook...
 
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Follow social media law updates on: Twitter | Facebook

For your weekend reading pleasure, a handful of social media updates and thought pieces that have made the rounds at JD Supra HQ recently.

By no means a complete list of must-reads, I do however think these posts are worth your time as you think through the many different faces of social media for your law firm, big picture and on the ground, today and tomorrow. And so, in no particular order:

- What Every Social Media Marketer Should Know About EdgeRank Checker (SocialTimes):

Interesting new tool that helps to hone your programming and timing on Facebook: "EdgeRank Checker calculates and analyzes Facebook Page EdgeRank scores, a measure of the likelihood that a Page's posts will be visible on its fans' 'Top News Feeds'..." We're still playing around with EdgeRank and are intrigued by the possibilities.

- Why Social Marketers Must Rethink the Paid, Earned & Owned Media Framework (Mashable):

Re-thinking the way we evaluate paid/owned/earned media in the digital age: "It's time for digital advertisers to create media classifications and relational models that can account for new hybrids. Creating a new vocabulary for this stuff will enable more productive conversations about the value of social advertising channels and help sort the wheat from the chaff..."

- The Big Book of Social Media Offers Excellent Tips for All Organizations (Small Business Trends):

 Drop us a note if you acquire this book and find it valuable. We're intrigued by this glowing review: "I think you will be hard pressed to find an equally encompassing resource that naturally blends the human spirit and commercial how-tos of social media... I loved the scope of the book, and easily tore into the appropriately named segments: Business and Social Media, Technical, Verticals, The Media, Government, Employment, Nonprofits, The Artists, Global Perspectives and Moving Forward. No section contained a used-car-salesman-with-a-'70s-jacket hard sell on social media. Instead, the  cases are crafted and arranged as seamlessly as parts on an Aston Martin..."

- The key to social media success is links, not conversation (Simply Zesty)

Oh boy, I can hear the die-hard conversationgelists (conversation + evangelist) screaming at their screens after that headline. Fact is, not all online success, not all social media success, is measured by the number of conversations you've had on LinkedIn or Facebook or Twitter over the given week. In your efforts to generate visibility and attention, links (and by extension content) are a key currency, especially for law firms sitting on mountains of expert content waiting for a meaningful audience. This is not an either/or proposition: engage away, but also understand the value of your links. This piece touches upon some of it.

-  5 Commonly Held Social Media Myths...Busted!

Interesting HubSpot overview of a recent webinar by Dan Zarrella. Picks up on the "information v. conversation" topic as well as others: "What should you do instead of obsessing over conversations? Link to valuable information. Twitter is a link economy. Highly followed accounts, Dan's research shows, tweet lots of links..."

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And finally, two bonus links around coverage of CNN's plan to acquire @zite, the popular news filtering and curation iPad app. I've been intrigued by this news item and what it means for the growing sphere of mobile digital news and information. Zite represents two well-executed strengths: mobile and news curation. Most of what you see on the app is worth reading. We're all heading towards a mobile readership; always good to see early leaders doing it well. Especially interesting when you consider the role of law firm content in an increasingly fluid world of online info sharing - and when you consider: Reimagining journalism in the age of social media.
 
Have a good weekend. See you here next week.

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JD Supra's Law Feeds on Social Media - how easy is that...

An interesting update today from law firm Reed Smith, writing about the added complications of conducting international business during times of unrest and regime change. Timely analysis, indeed, as the world watches the dramatic events unfolding in Libya's capital and pressure mounts on Syrian President Assad to step down.

Titled Regime Change and State Contracts, today's analysis asks [bold is ours]:

For international companies with economic interests in these states, questions will nevertheless remain about the position of their investments over the coming weeks and months. What rights would such companies have following a change in the regime? What would happen if the country is divided? Equally, what will the position be if the current regime does not change after all?

For you reference, here are some highlighted points in Reed Smith's answer:

- Just as the replacement of the CEO does not affect the legal identity and contractual obligations of a company, under the international-law doctrine of 'state continuity', changes in national governments do not affect the legal identity or legal obligations of a state.

- Nevertheless, it is common for new governments taking power following a significant political upheaval to seek, for political reasons, to distance themselves from the economic and commercial dealings of the previous regime. There are many examples of national laws being changed by new governments in order to nullify or revoke contracts and agreements entered by predecessor governments.  

- Foreign investors who were treated unfairly, or required to give up contractual rights without adequate compensation, could seek redress under investment promotion and protection treaties, such as Bilateral Investment Treaties (or "BITs")...

- As a matter of international law, it is generally accepted that established (or acquired) private law rights under state contracts are unaffected by changes in national sovereignty at least until the newly formed state introduces new laws that state otherwise. 

- ...there will be some cases in which the doctrine of frustration or similar concepts could have the effect of bringing any continuing obligations to an end whether or not the law has been changed. In other cases, the performance of a state contract could be entirely unaffected by a territorial split elsewhere in the country.

Read the entire commentary here>>

Additional, related law firm news & updates:

- New Sanctions on Syria Result in Broad Embargo (Wilson Sonsini)
- New Sanctions Against Libya (McDermott Will & Emery)
- Iran and Syria sanctions (Reed Smith)
- EU Libyan Sanctions Council Decision and Regulation Published (Bryan Cave) 
- Libya Sanctions UN Security Council Resolution 1970 [Full text copy]

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Follow International Law updates on:
LinkedIn | Twitter | Facebook | RSS

[The following is a continuation of yesterday's Law Firm Facebook Pages: 5 Examples of Doing It Right. That post features 5 law firm pages, each a good example of professional visibility on Facebook. It helps to read it first.]

If most advice about connecting and communicating on Facebook focuses on consumers and it probably doesn't make sense for an austere law firm to run a social campaign with videos starring a bald, handsome guy with an eye patch and his sidekick dog that counts beers by tapping his paw, the question becomes:

how do you build professional visibility on the world's largest communications platform?

One answer might be to look at three styles (or types) of law firm Facebook pages.

Think of it this way: so far, you know you need "transportation." Now you need to decide: bicycle? moped? car? skateboard? hummer? helicopter? tank? The answer depends on where you are going and who is coming with you, among other considerations:

1. The Company Intranet

Consider what you'd do and say on Facebook if your law firm's page was a modern-day corporate Intranet. Obviously, there are certain things that appear on your Intranet that would never appear on Facebook, but then plenty of other items would. Example: pics of the ice cream social for summer associates.

Or, a terrific press mention. Or a shout-out to employees for reaching an amazing philanthropic milestone. (All real-world examples from one of my favorite go-to law page examples, Fenwick & West.)

Who reads a company Intranet? Obviously, employees. But when you start thinking about programming your Facebook page in the same style, feel-good HR content becomes feel-good PR content.

Transparency.

A corporate Intranet is hidden from public view; on Facebook, a page-as-Intranet is not. And that's what matters.

On Facebook you can count on others (friends, advocates, past and future employees, prospective clients, old clients, media, others) looking over your shoulder, seeing how you: treat your employees; celebrate firm, attorney, and client successes; reach corporate milestones; invest in community service, and all of the rest. It is branding, PR, a mix of the two.

The topic deserves a post all of its own - I hope you get the point. If you think about your page this way, you begin to understand your first audience: current employees. And, given the "viral" nature of Facebook, as your employees "engage" with the page, the audience grows. Good.

2. Corporate Outpost

Consider what you'd do and say if your Facebook page was another important corporate outpost, one part of your firm's whole digital presence - akin to that section of your website where you show people who are interested 1) what you do, and 2) why you are good at it.

Again, another example from yesterday's post, Miller Starr Regalia's landing page:



I don't need to spend too much time telling you what to include on a Facebook page focused on your corporate messaging (think: "We are Loeb & Loeb ... Bryan Cave ... Davis Wright Tremaine ... your firm name ... and this is what we do well"), but it makes perfect sense to me that each of these firms above, and others, include an archive of firm publications (updates, alerts, commentary, etc.) directly on their page. Content works overtime on social media to showcase firm expertise and authority in fields of practice.

Why build a corporate outpost on Facebook? First answer: because people will Google your firm name. And, given it is Facebook, with time, your law firm page will start showing up on the first page of Google. So: at a minimum, you build a corporate outpost on social to control your firm's corporate message in search. As important as that is, it hardly ends there.

3. The Subject Page

What is your firm's chief focus? Or, the chief focus of key practice groups? Which professions and industries do you serve? Consider what you would do and say on Facebook if your firm's page was constructed with an editorial focus chiefly in answer to those questions.

Thinking like an editor.



As you've heard time and again, ours is the Age of Information. And yet, we're burdened by noise. There are an awful lot of people who are great at writing titles, but not so hot at writing what follows after you click the link (the article, the post, the news, the thought piece). We're also burdened by a lack of filtering, and so enter "curation" that catch-all buzzword that means becoming an authoritative, trusted source of information that matters to me.

I have long said that lawyers and law firms stand to benefit by participating in this "online landscape" - call it what you will. It requires authenticity and professionalism, but the fact is, at a time when it has never been easier to distribute information:
- lawyers and law firms actually have hard-earned professional expertise; you actually have something to say
- the practice of law is in no small way a daily relationship with language; you are communicators to begin with
- you understand the role of the written word in establishing and maintaining reputation, authority, sense of expertise.

Enough already, translate that to: one terrific approach on Facebook is not to build a corporate page but to build an industry- or subject-specific page that focuses on the informational needs of the people you serve.

Yesterday's example: Fashion Law by Fox Rothschild attorney Staci Riordan. Almost all of the content shared on the page focuses on the needs and interests of the audience, not the opposite. The page is indeed a promotional platform; it just also happens to be useful and interesting.

Many of you have undoubtedly thought this through with the creation of a practice-specific blog. Now, recreate that hybrid, new-media outlet on Facebook, where an engaged audience grows itself, and can help spread what you share beyond your immediate network of followers.

Professional visibility.

(I'd be remiss not to point to our many subject-based law pages as example. Our goal on Facebook: find and connect to audiences that need to know what lawyers and law firms are writing about, on any given subject that matters to them. Our most recent page, launched two weeks ago: Predatory Lending Watch.)

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Fact is, when you choose what style of law firm Facebook page to build, it's not an either/or proposition. You can incorporate elements from all three (and many others!) and who knows: maybe a dog that counts beers in the fridge is exactly what your page needs. It just depends on two things: 1) your audience, and 2) your ability to prove it.

Happy to talk you about your Facebook plans - drop us a line.

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Also see:
- Law Firms on Facebook: 5 Examples of Doing It Right
- 3 Quick Ways to Spruce Up Your Law Firm Facebook Page
- Facebook as Major News Source: You Stand to Benefit

We're frequently asked to provide examples of 'well-done' law firm Facebook pages. Here's a look at some of the pages we offer in response, with accompanying annotations to explain a few of the things we think each firm is doing well.

This is by no means a complete list, nor a complete appraisal of 'what makes a good law firm Facebook page.' As you will see, each page below includes some aspect or element that serves as a good example of what you might do to create your firm's presence on Facebook. [I've included longer notes about what constitutes 'good' on Facebook below the list - read them at your own peril.]

1. Miller Starr Regalia

- brand-specific landing page; clear intro to the firm
- the human side to the firm is captured in images running across the Wall
- good blend of content including legal updates/commentary and law firm news (firm and attorney activities, hosted conferences, firm milestones)
- a list of related "likes" that resonates with firm practice and location

2. Fenwick & West

- some of the same reasons above, plus:
- via content and style, a fairly well-communicated sense of audience (which, I noticed early on, appears to include many past and present Fenwick employees)
- a casual tone at times (see "Fenwickians" and "Dude, where's my financing...") that manages to be Facebook-informal but stay on subject
- includes a focus on philanthropy, shows humanity behind the firm
- a good blend of legal news and updates, while promoting the firm with a light touch

3. Wilson Sonsini

- some of the same reasons above, plus APPS:
- using Events to promote firm-hosted roundtables and seminars
- using our Documents app to include repository of legal updates & publications directly within Facebook

4. The Divorce Collaborative

- a Family Law practice that seems to understand its audience, and as a consequence:
- mostly an informal, relaxed tone
- owner/attorney Stephen McDonough often stops by to add comments of his own, engage with visitors in replies
- also, good integration of blog, custom designed to replicate original look and feel within Facebook

5. Fashion Law

- example of an attorney at a larger firm (Fox Rothschild) using Facebook to cover her industry, further reinforcing authority in field of practice
- good idea for attorneys and practice groups, building a page around a topic rather than a corporate name
- good blend of regularly updated, on-topic content

Again, this is by no means a complete list, but rather a sampling of what's available to you as you consider a law firm presence on Facebook. If you like other firm pages not mentioned here, tell us about them in the comments.
 
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Adrian's notes:

Talking about a well-done Facebook page feels a little like talking about a good email campaign; it's relative. What makes either one 'good' entirely depends on who you are trying to reach, what you are trying to say, and whether you are on your way to effectively doing both. (Among other things.)

Put another way, your firm's time on social media is not an end to itself, just a means to an end. What you do and how you do it depend on well-considered objectives that, at the start, have little to do with Facebook and more to do with your overall communications strategy.

Additionally, the bulk of writing about social media use tends to focus on tactics for connecting and communicating with an audience of consumers - where it makes sense to give away t-shirts, offer free iced-coffee coupons with your next donut purchase, send fans on scavenger hunts through YouTube that involve watching short videos of a handsome bald guy with a patch over his left eye and a cute dog for side-kick that herds chickens and counts how many beers are in the fridge by tapping his right paw.

With professional services, things are a touch different, perhaps a little more austere. And I think they begin with a single, simple goal: visibility. Professional visibility. (Which is not to say you can't be creative and engaging and professional on Facebook - because you can.)
 
There's much to say about professional visibility - fodder for future posts - but if you know me you know what I'm going to say next: it includes the dissemination of meaningful content online. In their own ways, all five pages above are programmed by people who appear to understand that.

Post continues with: 3 Styles of Law Firm Facebook Page.

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Related:
- 3 Quick Ways to Spruce Up Your Law Firm Facebook Page

For your Friday reading pleasure:a look at some of the most-read legal roundups for the last 30 days on our business-focused law blogs.

See if you can spot which title we most enjoyed writing (yes, yes, simple pleasures). A JD Supra free t-shirt to first three to tell us the answer:

From the Corporate Law Report

1. Patent Reform 2011 Reading List: 'America Invents Act' Passes House and Senate
2. Wal-Mart v. Dukes: Updated Reading List on Class Action Impact & Analysis
3. Final SEC Investment Advisor Rules: A Dodd-Frank Reading List
4. FCPA Analysis & Commentary: A Compliance Friday Update
5. Social Media and the Law - A Friday Reading List
6. Dodd-Frank: Bad Actors Disqualified from SEC Rule 506 Offerings
7. Dodd-Frankly, My Dear, You Should Give A Damn...
8. Hart-Scott-Rodino Rules: DOJ And FTC Final Changes To Merger Reporting Form
9. Conflict Minerals and the Dodd-Frank Act: Long-Distance Accountability?
10. OSHA Compliance Updates: Workplace Safety, Employee Hazards, Violations, and More...

From Small Business Support

1. Social Media and the Law - Your Friday Reading List
2. Employment Law Roundup: You Should Know (These Updates)
3. Employee Theft and Fraud in the Workplace: Legal Considerations
4. Non-Compete Laws: News from Texas and Beyond...
5. Piercing the Corporate Veil: How to Avoid Personal Liability in Business
6. Congratulations, It's A Regulatory Agency! The CFPB Is Open For Business
7. Medical Marijuana in the Workplace: What Lawyers Are Saying
8. Sexual Harassment in the Workplace: More Complicated Than You Think
9. Employment Background Checks: Legal Considerations
10. I-9 Compliance: What Employers Need to Know About ICE Verification & Audits

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Biz Law News: Corporate Law Report | Small Business Support

Follow our business law roundups on Twitter at: @Biz_Law and @LegalNews among others.

Lawyers, are you increasing visibility on JD Supra?

Here are five ways easily to promote your JD Supra legal portfolio on LinkedIn, Facebook, Twitter and elsewhere around the Web.

Besides our efforts distributing legal publications and updates on behalf of our Pro members to targeted audiences around the Web, we've also built custom tools that allow anyone to self-syndicate their JD Supra work. Here's how:

1. Legal Updates on Your LinkedIn Profile

Our LinkedIn partnership allows JD Supra Pro members to reach professionals in specific industries on the world's largest professional network, but the Legal Updates application also allows any JD Supra member to feature their portfolio directly on their LinkedIn profile.

Install the app and follow the one-time process to sync LinkedIn and JD Supra. From then on, not only will your JD Supra content be displayed on your professional profile, but you can also upload new content directly within LinkedIn (it appears on both sites). Further, each new upload will appear as a status update for your LinkedIn network.

In other words, you're able to feature your work to people visiting your LinkedIn profile directly and promote new content via an update to anyone in your network.

2. Legal Updates on Your Company Profile

LinkedIn's relatively new "Company Profile" feature includes a place to enter an RSS feed from your blog, website or, in this case, your JD Supra portfolio. We recommend it; every new publication or update of yours will appear alongside other firm information on your Company Profile.

[See for example Fenwick & West or Dechert on LinkedIn - both run feeds of their JD Supra content to their firm profile pages.]

If you have administrative access to your firm's LinkedIn Company Profile, click to edit the page and then simply add your JD Supra RSS feed; the URL is available on your JD Supra profile, or the portfolio page that lists all of your documents.

Additionally, we have been supplying our contributors with the RSS feed for their documents as they appear in the Legal Updates application itself. Benefit: LinkedIn readers of your LinkedIn-based content can share it easily with their own networks, as well as choose to follow all of your future updates, with a simple click of a button in the Legal Updates app. Contact us if you want this custom RSS feed.

3. Legal Publishing on Facebook

We've been helping lawyers and law firms build professional presence on Facebook since 2008. Our JD Supra Docs application allows you to promote your JD Supra content directly within the Facebook ecosystem, on either a firm page or your personal profile.

Over the past year, Facebook has focused the role of the Business Page as a way to extend a professional presence on the widely used platform. Our app is a perfect addition, allowing you to feature your entire collection of legal publications directly on a firm-focused page, and to announce each new piece of content automatically as an update on your page's Wall.

You can also install the legal publishing app on your personal profile. Over time Facebook's policy about apps has changed - it is no longer possible to include your documents in a separate "tab" on a personal profile, but with the app installed you will be able automatically to announce each new document upload as a status update to your connections.

4. Latest Uploads on Twitter

Lately we've been helping more and more of our contributors to tether their JD Supra and Twitter accounts, so that each new upload on JD Supra is automatically announced to their followers on Twitter.We recommend this quick and easy step - among other things, it is one more way to increase visibility for your content on your own growing social media channels. Contact us - we're happy to make the JD Supra-Twitter connection for you; otherwise there are a number of other services that can feed content to Twitter via RSS, including Twitterfeed.

5. Badges and Widgets

Badges? Yes, you do need stinkin' badges! (While we're on the phone connecting your Twitter account to your JD Supra profile, we'll explain the reference if you don't already know it :-)

Over the years we've also developed a series of badges and widgets that enable you to tell your own website or blog visitors about your work on JD Supra. The widget streams a list of your latest documents, allowing website/blog visitors to read your work with a single click. The badge comes in a range of shapes, sizes, and messages - all encouraging visitors to see your work on JD Supra.

Badges and widgets can be installed on any blogging platform or, as mentioned, directly on your firm website. Grab the installation code for each by logging in to your JD Supra Account Management page and looking for the "Social Media" collection of links.

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Bonus: if you're one of the early adopters to Google Plus, be sure to include a link to your JD Supra presence on your Google Profile. Not only is it one more spot to promote your repository of professional expertise, it might also help with search visibility.
 

For your reference, a list of some of the most-viewed documents on the JD Supra network for July, 2011:

1. Why Retirement Plans Need A Financial Advisor
[By: The Rosenbaum Law Firm |In: Employment Law, Finance & Banking]

2. Online Poker Should be Taxed, But How?
[By: Sanford Millar |In: Tax Law]

3. LinkedIn, Facebook, and Twitter: The Changing Face(s) of Social Networking for Lawyers
[By: Aviva Cuyler |In: Legal Marketing, Law Practice ]

4. Base Closures Raise Need for Complete SF86 Reviews
[By: Armstrong Teasdale |In: Military Law]

5. 10 Social Media Must Haves For Your Corporate Compliance And Ethics Program
[By: Sheppard Mullin |In: Antitrust, Employment Law]

6. Why the 401(k) Fiduciary Guarantee Should Get The F******** Out
[By: The Rosenbaum Law Firm |In: Employment Law, Finance & Banking]

7. Standards of Proof - What The Casey Anthony Verdict Reminds Us Civil Litigators
[By: Demas Rosenthal |In: Criminal Law]

8. The content marketing boom. 8 reasons why lawyers are creating all of this stuff.
[By: Great Jakes Marketing |In: Legal Marketing]

9. Moving On Up: Reaching the Next Rung on the Law Firm Ladder
[By: Andrea Lee Negroni |In: Law Practice ]

10. The Recent Detroit Lending Discrimination Settlement
[By: Jonathan Cannon, BuckleySandler |In: Finance & Banking]

11. Company Use of Social Media Best Practices: Checklist
[By: Practical Law Company |In: Communications & Media Law]

12. 10 Reasons Why Most Lawyer Blogs Are Boring
[By: Cordell Parvin |In: Legal Marketing, Law Practice]

13. HIPAA Audits Are Coming: Are You Prepared?
[By: International Lawyers Network |In: Health Law]

14. What Will A Short Sale, Bankruptcy, or Foreclosure Do To My Credit Score?
[By: John Skiba |In: Bankruptcy Law]

15. Foreign Bank and Financial Accounts Reporting ("FBAR") and Amnesty Through August 31, 2011
[By: David C. Morganelli, Partridge Snow |In: Finance & Banking]

16. Sulfide Gases From Chinese Drywall Deemed Pollution for Which There Is No Coverage
[By: Sedgwick LLP |In: Construction Law, Insurance]

17. The Use of Social Media in Hiring Decisions: Tempting Fruit from a Poisonous Tree
[By: McNees Wallace & Nurick LLC |In: Employment Law]

18. Department of State Releases August 2011 Visa Bulletin
[By: Morgan Lewis |In: Immigration]

19. Unsecured Creditors Beware! The Western District of Texas Bankruptcy Court Declares an Unsecured Creditor Cannot Have Its Cake and Eat It Too
[By: Bracewell & Giuliani LLP |In: Bankruptcy, Finance & Banking]

20. In re Borders Group, Inc. - Notice of Cancellation of Auction, Bid for 30 Stores
[By: Randall Reese |In: Bankruptcy Law]

21. Alert - Hawaii General Excise Tax Exemptions
[By: Robert Thomas |In: Tax Law, Business Organizations]

22. Wireless Network Patent Owner Accusing Electricity Coops of Infringement
[By: Sutherland |In: Intellectual Property]

23. What General Counsel Need to Know About Protecting Their Company's Trademarks on Social Media Sites Such as Facebook, Twitter, YouTube & Others
[By: Dinsmore & Shohl LLP |In: Communications & Media Law, IP]

24. Best Practices for Defending Against Patent Trolls
[By: Quinn Emanuel |In: Intellectual Property]

25. Public Trust Climate Change Lawsuit Strikes Out in Montana
[By: Lane Powell PC |In: Environmental Law]

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Follow @JDSupraBuzz for daily updates on trending topics, searches, and documents on JD Supra. A great way to see what's hot and find fodder for your own next article or post.

Archive:

- Most-viewed on JD Supra: June, 2011
- Most-viewed on JD Supra: May, 2011
- Most-viewed on JD Supra: Apr, 2001

You have to be a media company, because content drives everything today.
- Adam Stock, director of marketing & business dev., Allen Matkins.

Last week we released the first three in a series of video user studies showing how lawyers and law firms use JD Supra's Pro content distribution service to increase professional visibility and reach targeted readers online. For your reference:



Solo practitioner Ary Rosenbaum describes how JD Supra helped to put his new ERISA practice on the map by reaching an ideal national audience of professionals in the fields he serves...

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Russell Lawson, marketing director at Virginia- and North Carolina-based Sands Anderson PC describes how JD Supra helps the firm achieve its content marketing objectives, including expanded awareness of Sands Anderson's full range of expertise...

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Adam Stock, director of marketing and business development at Allen Matkins, describes how JD Supra serves as a "valued partner" to his AmLaw 200 firm, ensuring that "we are getting the right readers and we are maximizing the viewership for our content."

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JD Supra's Legal Updates on LinkedIn application plays a central role in all three stories in its ability to distribute legal commentary, analysis, and updates to professionals across a broad range of industries.

If you have any questions about JD Supra's Pro service, how we help law firms on LinkedIn - or how we might help you with your online visibility, contact us.