Lawyers (and Legal Professionals) to Follow Online: An Update

As a legal professional, in what ways do you participate online?

This is my follow-up question to the list I published earlier this week: lawyers and legal professionals to follow on Twitter. Please share your answer below – post a comment.

As a community, we have much to learn from each other (the original point of my list!). Let’s start with a look at how you are experimenting (and succeeding) online. Key word: experiment.

Twitter and Beyond: How Do You Connect the Dots?

I’m thrilled to see the blogosphere buzz around the Twitter list (including Carolyn Elefant’s Twitter: A Downpour of Information But the Sun Always Shines, among many others).

My feelings about Twitter are probably clear to you. Here’s what one of my favorite attorney Twitterers, @nikiblack, says in a comment at Kevin O’Keefe’s LexBlog:

…it’s an invaluable tool-for professional networking, for a sense of community, for getting a true sense of "virtual" colleagues’ personalities, for personal branding and for personal expression.

Agreed. And at the intersection of the professional and the personal, Twitter not only allows you to influence, it also allows you to be influenced. This is one of its greatest strengths, I believe.

(I also agree wholeheartedly with @samglover, @stevematthews, @christinemartin and others who, in different ways, have pointed out that only following lawyers is probably a bad idea. Only blasting out marketing messages is also a bad idea. And only tweeting about the extraordinarily mundane details – not so good either. Mix it up.)

Many of the personalities represented in my list of lawyers who Twitter also actively participate in the open landscape. They are on LinkedIn and Facebook. Some of them podcast and conduct webinars. Some blog. Some share bookmarks and reading lists in a variety of excellent venues. More and more publish their legal documents on JD Supra.

(I’d be remiss if I didn’t say this: if you are looking for attention online, post your legal documents to JD Supra.)

The trick: connect the dots. The open landscape is not a vacuum. Your role models should be those people who know how to use these tools in tandem with each other.

Participating online is not solely a marketing exercise, but it does borrow from many of the things that lead to good marketing: conversation, collaboration, networking, distribution, the influence of community. Always, it is varied mix of all of these, and more…

So. How are you connecting the dots online? Tell us.

The original list, steadily approaching 25O:

Lawyers (and Legal Professionals) to Follow on Twitter

 Also see:

Legal Web: Not Just Who You Know, Also What You Know