Havkins, Rosefeld, Ritzert & Varriale Uses JD Supra as Part of an Overall PR Campaign

JD Supra founding contributor, Havkins, Rosefeld, Ritzert & Varriale, recently opened a new office in White Plains, New York. They wanted everyone to know about it, and, especially, to get the word out about the partner leading their new office – Tara Fappiano.  Sure, they issued a press release. But HRRV didn’t stop there. They also created a JD Supra profile for Tara, listing the new office location, and posting documents (an article and decision) that demonstrate Tara’s experience and success in her practice area of insurance defense for construction accidents. 

Smart. Long after the buzz generated by the press release dies down,Tara’s JD Supra profile and her growing record of documents will continue to announce the existence of HRRV’s White Plains office.

Congratulations to HRRV and to Tara Fappiano on their new office and their marketing savvy.