Recently the Electronic Privacy Information Center joined the ranks at JD Supra. To learn more about this public interest group, please visit their profile page. One of EPIC’s first posted documents was a Complaint for Injunctive Relief challenging the Federal Trade Commission in its actions to do with the Google-Doubleclick merger (for more details, download the document here.) The Complaint was tagged as newsworthy and as a result appeared in our Hot Document section – JD Supra’s media source of the latest newsworthy filings (also available via RSS feed).
Within two hours of uploading, Executive Director Marc Rotenberg was on the phone with someone from the National Law Journal, who had found the Complaint on JD Supra. (We learned this from Mr. Rotenberg, who emailed us a note of thanks.) The result: a mention in the NLJ’s IN BRIEF for March 24, 2008, titled "Suit centers on possible conflict in Google deal." (The piece is available here with paid NLJ subscription.)
That, in a nutshell, is JD Supra’s Hot Documents section at work. If you are uploading something that deserves media attention, we encourage you to tag it as a "Hot Document." And, before you prepare document summaries with the media in mind, be sure to read Jordan Furlong’s writing tips on the subject. Give content. Get noticed.
Tomorrow: Content marketing with consumers in mind. What’s the real question you should be asking yourself?