Greentarget In-House Counsel New Media Survey: JD Supra ‘Very Credible’ News Source, Ahead of LinkedIn & Blogs

The 2013 In-House Counsel New Media Engagement Survey by Greentarget, Inside Counsel, and Zeughauser Group is out – and I’m happy to say that your content on JD Supra is well represented in the findings. Specifically: on the question of credible news sources for in-house counsel, after traditional media, news aggregation sites, including JD Supra,… Read more »

What Does Marketing Mean Anyway? (Maybe the Opposite of What You First Think…)

 Yesterday, legal marketer extraordinaire (and Barger & Wolen CMO) Heather Morse invited Paul Ryplewski and me to lunch with a handful of her firm’s blogging attorneys. I tend to over think things and, as I collected my notes for the roundtable, I had an over-thought about marketing that might deserve to be repeated here. As… Read more »

Turning Attention Into Opportunity: What To Do When Readers ‘Like’ Your Content on Social Media

We regularly hear from attorneys and law firm marketers who are pleased that their valuable analysis, commentary, and news is well liked on social media. What we don’t see as often from law firms is follow-up: making the most of that attention and turning it into opportunity. So what should you do if your legal… Read more »

[Video] How to Price Your Legal Service? Have Your “Product Manager” Crunch the Data…

How do you set the price for the legal services you are about to provide a client? If you’re Fenwick & West, you ask your product manager to develop a price range based on the historical cost of similar deals, says Kate Fritz, the firm’s managing partner, in this interview with Bloomberg Law’s Lee Pacchia.… Read more »

Most-Viewed on JD Supra

Here’s a quick look at some of the most popular articles and videos on JD Supra for last month. A variety of news items captured the interest of our readers in February, including the impending First-to-File patent change, a Superbowl trademark story, the CFPB, social media, global employment issues, and cybersecurity, among other topics. For… Read more »